Stands & Activations

1. Gates /Universal Transmissions GmbH

2023 - Eurobike Frankfurt am Main

2. SoSafe

France - 2026

I've been designing fair booths for SoSafe for a couple of years now, and I think this one is a good example of what those projects look like. It was made for Forum InCyber Europe in March 2025, one of the last before their new corporate identity arrived. Each booth starts from the identity and key visual the brand is using at the time. Together with input from the marketing and design teams, I shape it to the space and the market it's built for, then take it all the way to production-ready files. When a booth needs a stronger idea, I bring the art direction too, as with the T-shirt print section here.

3. P&G / Olaz

A brand activation stand for Olaz (now Olay), created in 2017 while I was at Zerotwonine in Frankfurt. The brief was to get shoppers trying the products in an interactive way. I developed the concept and designed the UI and UX for the interactive table, which recognizes each product placed on it and gives promoters an easy way to start a conversation. I also followed the programming with the supplier, satis&fy, and designed the photo booth interface and the frame for the photo printouts.

4. Pringles/kellogg's POS activation

POS activation concept for Pringles, developed at Zerotwonine in 2018.

I designed a series of activation setups for shopping malls, festivals and roadshows, all built around a DJ and vinyl universe so every touchpoint felt like part of the same experience. The spin-the-wheel game became a giant turntable that shoppers scratched like a DJ, sitting on top of speaker stacks to set the mood. The raffle entries were round, printed like a vinyl record on one side and with the fields to fill in on the other, and they were displayed in crates, just like the ones you dig through in a record shop. The key visuals came from Pringles’ lead agency. The 3D was made in Blender.