TIAGO VAZ
Dark mode
Back
Fresq

Fresq

Bite my Lunch

DesignArt Direction2025

FRESQ brings healthy, homemade lunch boxes into vending machines, a new sub-brand from Bite my Lunch. I led creative and art direction on the project in 2025: logo, brand assets, visual identity, tone of voice and claim, plus the assets used to communicate it, both online and out in the real world. I also set the direction for packaging and photography, which the brand's team later executed.

FRESQ is live today, still with a limited offering as it rolls out. Worth noting: the mockups shown throughout this project illustrate the concept and aren't necessarily final, real-world executions.

Fresq, image 1 of 28Fresq, image 2 of 28Fresq, image 3 of 28
Fresq, image 4 of 28Fresq, image 5 of 28Fresq, image 6 of 28
Fresq, image 7 of 28Fresq, image 8 of 28Fresq, image 9 of 28
Fresq, image 10 of 28Fresq, image 11 of 28
Fresq, image 12 of 28Fresq, image 13 of 28Fresq, image 14 of 28
Fresq, image 15 of 28Fresq, image 16 of 28Fresq, image 17 of 28
Fresq, image 18 of 28Fresq, image 19 of 28
Fresq, image 20 of 28Fresq, image 21 of 28Fresq, image 22 of 28
Fresq, image 23 of 28Fresq, image 24 of 28
Fresq, image 25 of 28Fresq, image 26 of 28Fresq, image 27 of 28Fresq, image 28 of 28
PreviousStands & ActivationsNextVitaceutics

Contact

Hatschi, achoo, atchim. Half the team's out sick.

Now that you know a bit more about me and my work, get in touch. Daily or project-based bookings for your agency. Big brand or small business, I got you, no worries, full design support with care and super duper special treatment. Art direction, design or illustration, either way, I'm around.

SOS TiagoSend a message