Tinder Pizza

Back in 2022, I was invited by Universal Music GmbH to create a packaging proposal for a Tinder branded pizza to be sold in German supermarkets, aimed at 18 to 24 year olds. I brought in Xesta Studio to collaborate on it. The core idea was sharing, a square pizza split into two distinct flavors.

The brief leaned hard into contrast:

"Opposites attract. Contrasts attract. Tinder knows. Tinder and pizza?! We combine the ordinary with the extraordinary and create a space for both, with a design that attracts, shows contrasts, and just looks deliciously yummy."

We explored a few directions built mainly around typography and illustration, and made a point of keeping things handmade throughout, partly to stand out against the usual frozen pizza packaging on supermarket shelves, and partly as a nod to the "IRL" date that follows a digital match, tying it back to the Tinder experience itself.

Xesta brought the handmade typography that really elevated the project, while I focused on the overall design and illustration. As far as I know, the pizza never made it to shelves.