Bite my Lunch

Bite my Lunch is a healthy lunch box delivery service based in Porto, serving all of Portugal. Created by a passionate sports professional, the brand set out to offer a real alternative to rushed, unhealthy lunches in a city that doesn't leave much time to eat well. Each recipe is built around specific nutritional goals, giving enough flexibility to adapt meals to different needs, which is part of why it's become a go-to option for athletes across different sports, and especially popular among Portuguese football clubs. The boxes are delivered weekly and just need to be heated up, ready to eat.

I was invited to bring the brand to life in 2018, creating the branding, look and feel, and overall tone of voice from the ground up. Since then, I've watched the brand grow and evolve right alongside the business.